IAAF WAS 2014.

For the second consecutive time, TV Media Sport has acquired the exclusive IAAF World Athletics Series free-to-air media rights from the Eurovision (IAAF partner for Europe and Africa), for the period 2014 -2017, in 49 territories of Sub-Saharan Africa.

After the success of the IAAF World Championships in Athletics Moscow 2013, TVMS is once again honored to offer African audiences, through its TV partners, the greatest athletic sporting events (World Cross Country, World Half Marathon, etc.) for the next four years.

Third most broadcasted event after the FIFA World Cup and the Olympic Games, the IAAF World Athletics remain a universal event where African athletes regularly offer exceptional performances.

This partnership began with the IAAF World Indoor Championships which took place in Sopot in Poland in early March. They were much appreciated by the African audiences.