For the first time in the history of the African continent, the UEFA EURO football which opens today in France, will bring together an exceptional estimated audience of over three hundred million viewers.
For the first time, also, forty sub-Saharan territories will broadcast the event.
For the first time, as well, TV Media Sport (TVMS) designed and implemented an editorial plan bringing together English speaking and French speaking journalists and consultants, experienced with African public’s expectations. TVMS has at the same time developed a complete program for the coverage of the event: 12 live matches, daily 52’ highlights during the 23 days of competition, as well as content for local magazines!
For the first time, still, TVMS has established a fully dedicated production centre, equipped with the latest technologies.
Finally, for the first time, TVMS extensive network of national and private broadcast partners is mobilized to provide outstanding promotional campaigns of the event: trailers, special shows, pre-programs and even large public poster campaigns in capitals and in major cities.